Our Team

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(239) 214-2040
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Our Team

24/7 Support   |  Same-Day and Walk-In Service  |  Free Consultations

(239) 214-2040
This is a placeholder for the Yext Knolwedge Tags. This message will not appear on the live site, but only within the editor. The Yext Knowledge Tags are successfully installed and will be added to the website.

24/7 Support 
Same-Day Funding
Got Savings?

Educating and Knowing Customers is Key to Good Business

Name: Jonathan Gabel
Title: President of Priority Business Solutions
Years with the company: 7
Years in southwest Florida: 15
Nature of business: Payments technology
Hometown: Brick, NJ
  • What is the most significant change you’ve seen in your industry over the last year?

    The availability of high-tech software to smaller businesses has certainly been impactful. For years traditional Point of Sale systems that manage inventory, receipts and if you were lucky customer databases, were only affordable to those larger multi-location restaurants or retail chains. Now with the advancements in software and cloud technology, point of sale systems with 20 times the capabilities of the older legacy systems are able to be implemented by small business owners and for a fraction of the price.

  • What improvements, innovations or changes do you foresee in your industry?

    A recent improvement that garnered the most attention was the rollout of EMV/Chip technology which by design should ward off most if not all of the large-scale type of data breaches of the past. However, behind the scenes, there are numerous consistent changes as the industry consolidates upon itself. Various large processors and banks have been merging to form huge conglomerate companies as of late. In an industry where service and availability are crucial, these larger operations often fall short once the dust settles. It’s always interesting to see who is going to get gobbled up next. However, being locally focused and relationship-driven, the large scale consolidations have played out well for us.

  • Name the top three elements or practices that have been absolutely critical in the success of your business.

    Educating our customers.

    Knowing our customers.

    Being available for our customers.

  • How are you responding to changes in the local economy?

    Well, let’s face it; with seasonal fluctuations and a diverse demographic, southwest Florida doesn’t typically fit into the standard loan underwriter’s approval box. Just as community banks tend to prefer loans for applicants they are more familiar with, knowing our customer and many time our customer’s customer, certainly helps when they reach out needing a $100K short-term loan to carry them through offseason. I’m glad we are in a position to offer that service.

  • What are the things you’d like to change about your industry now? Your organization or business?

    The payments industry is incredibly competitive. Although I enjoy the competitive side of things, I’d prefer to compete with companies or merchant account representatives that operate within the confines of actual math! The commission-driven salesperson with a creative and smooth presentation, unfortunately, doesn’t always have the business owner’s best interests at heart. I’d love to see more background checks before salespeople get hired in this industry.

  • What do you truly love about working here in Lee County?

    Southwest Florida as a whole is like a little big city. It’s great to live and work in the same community. Everyone on our team regularly bumps into merchants of ours out on the town while at restaurants with their families or food shopping, etc. It’s those impromptu encounters that keep my team motivated knowing that the services we provide directly impacts families in our community.

  • How do you find inspiration in today’s business climate?

    I’m a Good News junky. I’ve managed to whittle down my social media contacts to only businesses or people that post positive or inspirational things. Congratulations if you’ve made the cut! I try to perpetuate that same positivity and inspiration into everything around me. I get a good amount of inspiration and ideas from reading quite a bit, usually Brendon Burchard and the like.

Our Team

Jonathan Gabel

President

Liz Settles

Operations Support

Jay Bisson

Merchant Consultant

Joe Gabel

Marketing

Sarah Hartig

Relationship Management

Brandon Kucia

Payment Technology Specialist

Karen Weihrauch

Marketing

Kevin Smith

Payment Consultant

Nicole Smith

Relationship Management
Call us at 
(239) 214-2040 
for a free consultation!
Let's Get Started
"Priority Business Solutions has been a pleasure to work with. Our payroll system and credit card processing couldn't get any better!"

Michael W.